Keynote: Drive your business goals with cats on skateboards!
Wednesday 9 September | 1:30pm - 2:10pm | Ballroom
Someone did a calculation saying, “you are 475.28 times more likely to survive a plane crash than you are to click on a banner ad”. Whether this’s true or not the increasing clutter and “ad blindness” is what made content & native the buzzword of 2014. At the epicentre sits video but how do you make sure that you are driving your business goals with cats on skateboards?
Data shows us that consumers are willing to share their lives and experiences with brand owners. However data also shows us that brands are still fixated with the hard sell, forgoing the opportunity to create long lasting relationships. Lance will take you on a ride through the science of sharing and how to create deep emotional connections.