Brands Welcome Lunch

Monday 7 September | 1.00pm - 3.00pm | Ballroom

Demographics vs Behaviour in Digital Media Planning – how Content Discovery algorithms are changing the way users find content online – and how marketers can use the data to reach a focused and engaged audience.

Digital media planning has relied on demographic data for targeting, and click-through-rate (CTR) as a measure of performance. New content discovery platforms are powered by predictive engines that recommend content based on relevance to the individual user, and track post-click engagement. In this talk, you will learn:

  • New trends in content personalization
  • Tools and technology underlying Content Discovery platforms
  • Case studies from successful content marketing

speaking in this session:

Joe France
Director of Sales
Taboola Asia Pacific


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