Brands Welcome Lunch
Monday 7 September | 1.00pm - 3.00pm | Ballroom
Demographics vs Behaviour in Digital Media Planning – how Content Discovery algorithms are changing the way users find content online – and how marketers can use the data to reach a focused and engaged audience.
Digital media planning has relied on demographic data for targeting, and click-through-rate (CTR) as a measure of performance. New content discovery platforms are powered by predictive engines that recommend content based on relevance to the individual user, and track post-click engagement. In this talk, you will learn:
- New trends in content personalization
- Tools and technology underlying Content Discovery platforms
- Case studies from successful content marketing