You got content. Now what?

Tuesday 8 September | 11:00am - 11:35am | Romney B

Marketing Guru Seth Godin is a firm believer that content marketing is the only marketing left that can achieve cut through with millennials. Fact is, 99% of millennials say they don’t trust any form advertising. That’s why so many brands are rethinking and redefining their marketing plans to make the shift to content marketing.

But what do you need to succeed in the content space? What strategies and tactics work to get the attention of millennials and other groups? In the session Outbrain will share a range of content marketing case studies, exploring best practices and discussing critical success factors for effective, integrated and data driven branding through content.

speaking in this session:

Ayal Steiner
General Manager
Outbrain Australia & New Zealand


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