Forget Big Data, what about Big Creative?

Tuesday 8 September | 11:00am - 11:35am | Romney A

Programmatic changed the way we think about media investment. Big Data changed the way we think about audience behaviour. But has your creative process changed? As a creative agency with a trading desk, we’ve seen firsthand the challenges of adapting a data strategy to the world of creative advertising. Here’s a few thing we learnt along the way.

speaking in this session:

Carlo Bertozzi
CEO
Longtail

 

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