Panel: A Brand Managers View of Data – Moving Beyond Better Audience Targeting

The recent APAC Digital Directions Strategies, Mandates and Challenges report, produced by CMO Council in partnership with Adobe, set chins wagging across the country when it lifted the lid on the state

Rooms will be available from 3pm.

Get ready for some serious Go Kart Racing Fun! At 1.6 km long, the track is recognised as one of the world’s premier Karting facilities and will be the home to our iMedia Ultra Enduro Race. Dress Regulations:

Challenge of the Senses with Beer Diva, The Girl Who Really Knows Her Beer A highly interactive activity which sees teams pitted against each other in a battle of the senses! Team will be set blind tasting

Marketing Guru Seth Godin is a firm believer that content marketing is the only marketing left that can achieve cut through with millennials. Fact is, 99% of millennials say they don’t trust any form

As social marketing evolves into a mandatory effort for brands, the social landscape constantly shifts. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are

To thrive in the globally influential DACE (Digital, Attention and Collaboration Economies) businesses and brands must build authentic connections, which combine the best elements of Enduser/stakeholder

By 2020 there will be 4Billion smartphone’s in the world, that’s 3 x more mobile devices on the planet than desktops! At this incredible rate of adoption, almost all of the world’s internet

In this session, Lotame’s Evgeny Popov will demostrate how cross device technology actually works, outlining its core principles and debunking some of the commonly held myths about one of the most

Most brands are already on board with the impact video content can have to get complex messages across to audiences that are traditionally hard to engage but the delivery and viewer experience of video

With patented technology and a robust cross channel digital marketing platform, Amobee Brand Intelligence gives marketers the ability to understand what people are consuming, talking about, and sharing

Jo Gaines from Krux will be talking about the importance of collecting and unifying your first party (people) data, mapping the customer journey, delivering the right message at the right time, then gaining

Join us for a delicious lunch. More details coming soon!

When you have to manage millions upon millions of users, how do you create tailored experiences that keep them engaged? How do you collect and manage first-party customer profile data securely and effectively?

Join us for a delicious breakfast and barista coffee.

Grab a cowboy hat and join us for some good old-fashioned Texas Hold’em Poker! With 5 tournament style tables, come join us in the Romney Room to compete for the win! Do you think you have what it takes?

Go Golfing at The Palms, Sanctuary Cove The Palms is considered a championship course rivalling some of the best golf courses in Australia. It has a total length of 5904 metres off the championship tees,

As a challenger brand, how can you compete with deep-pocketed competitors and their legions of digital marketing troops? Marketing automation will only get you so far. So what should you be doing to ensure

We live in a multi-device world. With consumers using several devices everyday –even for major purchases – marketers must be present where their audience is, or risk being left behind. Discover

Programmatic changed the way we think about media investment. Big Data changed the way we think about audience behaviour. But has your creative process changed? As a creative agency with a trading desk,

Salesforce is pushing the boundaries of digital, being voted by Forbes as the Most Innovative Company in the World for the last 4 years running. Join Kevin Doyle to hear how Salesforce is allowing marketers

The landscape of the Internet is experiencing dramatic change with the addition of 1,300+ new Top-Level Domains like .shop, .apple and .sydney joining the familiar .com. This significant evolution presents

Hulsbosch created a world-class brand strategy, UBET that delivered on a promise to make punting as thrilling as possible in Australia. TattsBet is one of Australia’s largest race and sports betting

Many of the world’s leading brands are well into their Big Data journey, but how many of them have progressed past simply using their data for anything more rewarding than more effective audience targeting?

The traditional marketing funnel is dead and the role of marketers has shifted significantly. Today’s marketer is being held accountable for meaningful business results and the guiding force for this

Breakfast brought to you by near.co. Day two begins with breakfast, barista coffee and roundtable sessions in the main ballroom. Tables are clearly marked with the name of the roundtable session you selected

Join us for an amazing meal and networking, sponsored by:      

Sree Sreenivasan, Chief Digital Officer of the Metropolitan Museum of Art shares lessons from two years at one of the world’s greatest museums. Recently named to Fast Company’s list of the

Drinks Reception! New Zealand wine and beer available!

iMedia Business Connect allows attendees to choose ten key delegates they would like to meet with for ten minutes each during a two hour session on the first day of the summit. Year-on-year iMedia delegates

Demographics vs Behaviour in Digital Media Planning – how Content Discovery algorithms are changing the way users find content online – and how marketers can use the data to reach a focused and engaged

Rooms will be available from 3pm.

Grab a coffee and network with like-minded, innovative brands, sponsors and networkers. Coffee Break brought to you by near.co.

Traction Digital builds 1 to 1 consumer acquisition and engagement by streamlining the execution of your cross-channel campaigns, including lifecycle email and trade promotions. With strategic campaign

Grab a coffee and network with like-minded, innovative brands, sponsors and networkers. Brought to you by near.co.  

Someone did a calculation saying, “you are 475.28 times more likely to survive a plane crash than you are to click on a banner ad”. Whether this’s true or not the increasing clutter and “ad blindness”

Every day, emails battle fiercely for consumer attention. Some emails will win by being opened read and converted. Others will be deleted before they even had a chance… On the battlefield known as

Now that our click-bait title has gotten your attention, let’s discuss the dire state of mobile advertising creative. Chances are you don’t even know it exists. Nor do your customers. Yet with