Panel: A Brand Managers View of Data – Moving Beyond Better Audience Targeting
Tuesday 8 September | 12:20pm - 1:00pm | Ballroom
Many of the world’s leading brands are well into their Big Data journey, but how many of them have progressed past simply using their data for anything more rewarding than more effective audience targeting? How many have taken the time to learn how to harness their first and second party data to deliver genuine bottom line returns and true business value?
Understanding the wider possibilities of big data, and the key challenges along the way to achieving incremental revenue gains from a brands current marketing spend, is the focus of this panel. The discussion will be led by one of Australia’s leading advertising technology companies who will challenge a panel of brand owners at differing stages of their data journey to share the challenges they’ve faced and insights they’ve gained along the way.