Keynote: Video Moves Brands – Drive Awareness, Engagement and Revenue
Tuesday 8 September | 9.55am - 10.35am | Ballroom
The traditional marketing funnel is dead and the role of marketers has shifted significantly. Today’s marketer is being held accountable for meaningful business results and the guiding force for this is the customer journey: a continuous cycle of engagement through Awareness to Conversion to Advocacy.
Video is one of the most powerful tools for moving customers through this journey. Organisations who are using video as a key part of their marketing strategy are ahead of the game.
In his session, Andrew Cowling will showcase how some of the leading brands have achieved amazing business results with video.