How Developments in Video Technology are Transforming Audience Engagement
Wednesday 9 September | 9:40am - 9:50am | Ballroom
Most brands are already on board with the impact video content can have to get complex messages across to audiences that are traditionally hard to engage but the delivery and viewer experience of video hasn’t changed dramatically over the past decade, it remains a relatively passive and impersonal message.
All that is starting to change, with personalised content, interactive stories and contextual relevance providing a platform to genuinely transform the way video is consumed and integrated into the marketing technology stack.
This Quickfire session will help you understand these fundamental shifts in audience engagement through a showcase of the 3 key global trends in video and inspire your thinking for the year ahead.