Debunking Cross Device Myths
Wednesday 9 September | 12:20pm - 12:45 | Romney B
In this session, Lotame’s Evgeny Popov will demostrate how cross device technology actually works, outlining its core principles and debunking some of the commonly held myths about one of the most important topics in digital marketing technology today. He will also outline some of the key questions a marketer should ask when evaluating cross device measurement providers. Go beyond the smoke and mirrors!