The Inbox is a Battlefield

Wednesday 9 September | 10.10am - 10:20am | Ballroom

Every day, emails battle fiercely for consumer attention. Some emails will win by being opened read and converted. Others will be deleted before they even had a chance…

On the battlefield known as the inbox, emails from all categories compete with one another. Which types of emails will win the battle? How do brands build trust and engagement in order to gain access and advantage in the inbox? Return Paths robust Data Cloud can help tackle these issues faced by marketers each day.

speaking in this session:

Theo Noel
Regional Director AU/NZ
Return Path

 

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