People Data Activation: Creating conversions through better data management

Wednesday 9 September | 10.00am - 10:10am | Ballroom

Jo Gaines from Krux will be talking about the importance of collecting and unifying your first party (people) data, mapping the customer journey, delivering the right message at the right time, then gaining data-driven actionable insights which can all be achieved in partnership with your Data Management Platform (DMP).

speaking in this session:

Jo Gaines
Country Manager ANZ
Krux Digital, Inc.


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