Jenny Williams

CMO

HCF

Jenny is the CMO of The Hospitals Contribution Fund of Australia (HCF), one of Australia’s largest combined health and life insurance organisations, in addition to offering a range of health care services through dental, eyecare, retirement and aged care facilities.

For the last 2 decades Jenny has worked on the marketing strategies for clients and agencies across Asia, America and Europe. With a strong focus on digital, jenny has worked with marketers, agencies and media companies to implement major digital change either through the evolution or the creation of totally new business models.

Jenny is an active participant in digital industry associations, speak frequently at conferences on various aspects of digital and the impact it has had on the marketing and advertising industries. She has developed and run training programs for both AdSchool and private clients as well as board level participation and planning around change management particularly in relation to digital.