Nicole McInnes

Marketing Director ANZ

Pandora Internet Radio

An intuitive executive leader, with a passion for creating differentiated marketing communications, I am intrigued by what captivates and compels customers, that in turn delivers brand and sales results.

With a unique background combining award-winning creative with ROI data-based marketing, across both B2C and B2B, I bring strong and analytically-based commercial acumen together with whimsical ways to inspire consumer emotion and action.

My engineering and marketing based degree along with successfully navigating tier-one matrixed multinationals have afforded me a logical and globally-influenced approach to business structure, workflow process and rigour.

In addition, my 20 years of experience has taught me best-in-class agency management, optimised integrated marketing communications giving me the opportunity to mix online and offline, PR, content, events and sponsorship to create the best integrated campaign ROI and strategic brand impact.

Underpinning my media, advertising and marketing experience is my passion for creating compelling content. This is best demonstrated by my social media presence and content marketing, both commercially and personally as a published writer and blogger.